Director of Admissions

Location

Central NJ

Employment Type

Full-Time

Location Type

In-Person

The smartest parents know there’s a difference between prestigious schools and transformational ones.

At Forge, students don’t just get into great colleges—they become the kind of people who build the companies, research, and movements that matter. We need someone who can help exceptional families recognize what they’re looking at.

The Challenge

You’re helping families who want something genuinely different for their children discover what that looks like. Your prospects are thoughtful parents who sense that conventional education isn’t developing their child’s full potential.

Your job: Help families recognize that Forge Prep develops the capabilities their children will actually need to thrive.

What This Actually Looks Like

You’ll build our enrollment engine from zero:

• Design the full admissions experience from first inquiry to enrollment decision
• Convert curious families into committed advocates through high-touch, memorable interactions
• Create events and experiences that showcase what makes Forge different
• Build systems that scale as we grow from dozens to hundreds of applicants
• Partner with marketing to ensure seamless handoff from interest to enrollment

Success means families leave your process saying “We didn’t know school could be like this.”

You Should Apply If

• You’ve succeeded at a challenger brand that had to win against established incumbents
• You can build trust with sophisticated buyers making high-stakes decisions
• You’ve designed premium experiences that turn people into evangelists
• You understand complex sales cycles where emotion and logic both drive decisions
• You’re energized by proving that the unconventional choice is actually the smart choice
• You can communicate vision while addressing practical parent concerns

You Shouldn’t Apply If

• You need proven playbooks rather than creating new approaches
• You see enrollment as a numbers game rather than relationship building
• You’re not genuinely excited about our educational model

Your Background Might Include

• Premium consumer brands that disrupted traditional categories
• Independent school admissions where you built competitive programs
• High-consideration B2C sales (real estate, luxury services, wealth management)
• Startup or scale-up experience convincing early adopters to take risks
• Consulting or services where you’ve sold transformational solutions

What We Offer

• Top-tier compensation plus performance incentives and equity
• Strategic ownership of the admissions process and experience
• Direct collaboration with founders and leadership team
• Early position in building a national education platform

What Success Looks Like

Year one targets:

• Build a premium admissions process that feels rigorous and inspiring
• Convert high % of qualified students/families from inquiry to enrollment
• Generate strong word-of-mouth that drives organic referrals
• Create parent advocate program that becomes a key growth engine
• Establish Forge’s reputation as the school discerning families choose

Next Steps

Email us these three things:

1. Your background and an example(s) of high AOV products/services you’ve sold
2. Why convincing families to choose Forge over traditional options excites you
3. Your LinkedIn profile or relevant portfolio

Email: anand@forgeprep.org

The best admissions directors don’t just fill seats. They find families who make the school stronger.